The responsibilities of a B2B Content Manager can overlap with those of other, similar positions. This will enable you to save time reviewing applications and make the first step of your hiring process easier to manage. Posting a super specific job ad can help you communicate the exact duties and requirements clearly, which will reduce the pool of unqualified candidates. īy writing a job posting that’s too general, you risk receiving too many applications from candidates that lack the necessary skill sets. Not sure how to attract qualified candidates only? Consider fine-tuning your job ad according to what your company needs. Learn how to lower your content cost by 50% and hire top talentĬreate a Specific Job Description To Attract the Best B2B Content Managers The amount you pay your B2B Content Manager will depend on several factors, including their level of experience, education, and additional skills, as well as the size of your company and regional cost of living. Bachelor’s degree in English, Mass Communications, Journalism, or MarketingĪccording to Glassdoor, the average salary for Content Managers is $75,672 per year.In-depth understanding of social media marketing.Solid command of content management systems (such as WordPress and Joomla) and various content creation tools (Contently, Shorthand, or Foleon).Strong computer literacy with a good command of HyperText Markup Language (HTML).Excellent verbal and written communication skills.Ability to create B2B buyer personas with the goal of developing effective, targeted content.General understanding of Search Engine Optimization (SEO).3–4 years of experience as a B2B Content Manager.Ensure the tone of all content is in accordance with our style guidelines and target audience.Create and maintain a content production calendar.Work alongside the marketing team to create, analyze, and improve content plans based on the insights obtained from market research and the effectiveness of previous campaigns.Create an effective content strategy that increases brand visibility. Supervise all stages of content production-from planning to publishing.Manage day-to-day operations of our entire content team, including Writers, Editors, SEO Specialists, Website Designers, and Graphic Designers.A bachelor’s degree in Journalism, Marketing, Communications, or English is considered a plus. You need to have at least 3–4 years of experience in managing B2B content to qualify for this position. Your responsibilities include brainstorming content ideas with content and marketing teams, performing market research, developing content strategies in accordance with our marketing goals, and planning our content calendar.Īn ideal candidate needs to demonstrate strong leadership and time management skills as they will need to supervise writers, editors, graphic designers, web designers, and SEO specialists to ensure that all content meets deadlines and follows our style guidelines. We are looking for an experienced B2B Content Manager to oversee the creation of B2B content and establish our company’s online presence. B2B Content Manager Job Description Template
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